Project Unloaded is focusing its attention on twelve different cities around the country, and one of those cities is Indianapolis.
The organisation will be posting films on TikTok to educate young people about the risks associated with firearms.
“Today, gun violence is the greatest murderer of children and teens in the United States,” said Nina Vinik, the creator and executive director of the organisation known as Project Unloaded.
“We wanted to be in a wide collection of places that actually have huge numbers of young people from a variety of backgrounds, and because Indianapolis met those criteria, we decided to locate our company there.”
The initiative is being referred to as “SNUG,” which is an acronym that stands for “Safer Not Using Guns.” Users of TikTok ranging in age from 13 to 17 years old are the focus of the ad.
Vinik stated that “we are working with a group of TikTok influencers who are making videos describing why they have chosen to be SNUG.”
According to Vinilk, it is essential to communicate with children because studies have shown that they form their opinions regarding firearms at a young age.
We are aware that by the time we are adults, we have a tendency to be very set in our ways, and our perspectives on a great deal of subjects have a tendency to become more stable.
Project Unloaded reports that following the introduction of the SNUG campaign in the fall, 20% of the adolescents who were exposed to it shifted their views against the ownership of firearms.
The organizers equate their use of social media to the adverts that were broadcast in the 1990s in the hopes of discouraging a younger generation of adolescents from starting a habit of smoking cigarettes.
Previous Campaign: Stand Together For A Safer Indianapolis
represents a wide range of individuals and organisations. Started on July 1st, activists who have been brought together by Steward Speakers, a speaker and lecture series dedicated to stimulating conversations about essential issues, plan to launch a citywide campaign.
The campaign uses a wide variety of media, such as PSAs, fliers, and visuals, to spread awareness about the issue across Indianapolis’ various neighbourhoods and demographic groups. FrontRunner Media is in charge of the media component, but that’s only half of the strategy.
The plan is to use a mix of advertising and community involvement. The purpose is to provide resources and support to those who are perpetrating gun violence and other crimes by addressing underlying causes such as homelessness, unemployment, and mental health.
“A lot of people don’t understand that it touches all of us here in Indianapolis,” said Matthew Steward, president of Steward Speakers and a member of Stand Together For A Safer Indianapolis.
That’s something to think about if you have to commute into Indianapolis for work from outside the city. To elaborate, he said, “If you’re a tourist going to a convention here and you’re in downtown Indianapolis and shots ring out into your hotel room, that’s a concern. That’s cause for worry.
Considering that the Fourth of July weekend is so close, planners decided to start things off around that time in order to capitalise on the increased foot traffic the city is expecting.
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Stand Together For A Safer Indianapolis is reaching out to other community groups, churches, fraternities, sororities, and anybody else who wants to help make Indianapolis a safer place.
According to Naylor, “this effort has to be all encompassing” because “without the community engagement, we would never, ever move the needle.” Companies that do notice this are encouraged to get in touch with us so they can join in on our efforts.
No single group, person, or even the police force can fix what’s happening, therefore we need a community-wide approach, Steward said. They would have done it long ago if they could. There is no municipal police force. So, we’re reaching out to the locals for help.