Tim Hortons, which was formerly known as Tim Donut, is the largest fast food restaurant business in Canada, operating 4,613 locations across nine nations.
The majority of these are located in Canada, but there are also several Tim Hortons locations in the United States, as well as in Europe, the Middle East, and Asia. Tim Horton, a hockey player, and Jim Charade founded it in 1964, and Burger King bought it in 2014.
The mobile wallet introduced by Apple in 2014, Apple Pay, has swiftly emerged as the preferred option for all smartphone users in the US. By 2022, it will have significantly more users and a larger market share than rivals like Google Pay and Samsung Pay.
What Exactly Are Mobile Wallets?
Mobile wallets are digital wallets that keep track of credit card data on a portable device. Apple Pay is a universal wallet, just like Google Pay and Samsung Pay are. This indicates that customers can use Apple Pay to make purchases at a variety of businesses that do so.
There are retailer-specific mobile wallets in addition to universal mobile wallets like Apple Pay. Mobile wallets that can be used at a certain retailer—exactly what they sound like. The Starbucks app is the most widely used retailer-specific mobile wallet. Until Apple Pay overtook it in 2019, it had the most mobile payment users in the United States.
How Many People Use Apple Pay?
With 43.9 million customers in the United States as of 2021, Apple Pay is the dominant mobile payment service. Comparatively, there were 25 million and 16.3 million users of Google Pay and Samsung Pay, respectively.
Online Apple Pay usage is less common than in-store usage. In 2020, 28% of consumers utilized a universal wallet for an in-store purchase, up from 20% in 2018, per Mercator Advisory Group data. Apple Pay emerged as the top option, with 14% of polled consumers planning to use it to make an in-store purchase in 2020. In contrast, 8% of American smartphone users made an online transaction using Apple Pay.
According to PULSE’s 2021 Debit Issuer Study, Apple Pay accounted for 92 percent of all mobile wallet debit transactions in the U.S. during the preceding 12 months, dominating the mobile wallet industry in 2020 for debit transactions. Apple iOS had a 53.66 percent market share in June 2021, per Statista. It’s amazing how that translated into a 92 percent share of “mobile wallet transactions,” according to Tim Sloane, vice president of payments innovation at Mercator Advisory Group.
Where Can You Use Apple Pay?
By 2022, the majority of significant shops and vendors will offer Apple Pay. 74 of the top 100 U.S. shops by revenue embraced Apple Pay in 2019, five years after its launch of Apple Pay. By 2021, 97 out of 100 big retailers supported Apple Pay as a payment option; by contrast, just 64% of those same merchants offered Google Pay, and 59% offered Samsung Pay.
Tim Hortons Expanding To India
The parent company of the Canadian coffee and fast-food chain, Restaurant Brands International, said in a news release that its first location will debut in New Delhi later this year. In Canada, the chain is referred to as Timmies and is well-known for its “double-double” (two creams, two sugars) coffee and doughnuts.
India will be the fourth nation Tim Hortons enters in the Asia-Pacific area. In addition to restaurants in Thailand and the Philippines, it already has 400 branches in China.
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For the launch of Tim Hortons in India, Restaurant Brands International will collaborate with the Dubai-based lifestyle Juggernaut Apparel Group and investment firm Gateway Partners. According to the news statement from David Shear, president of the parent firm, “our launch in India is another crucial step in our continued international expansion objectives.”
Tim Hortons’ Challenges
Particularly among millennials, who seem to favor the US-based coffee company Starbucks over it, the brand has experienced a significant decline in popularity in Canada.
Additionally, since Restaurant Brands International combined Tim Hortons with other brands under its umbrella in 2019, it has been experiencing diminishing revenues. The morning rush-hour commuters were the pandemic’s main target group.
However, this year the coffee chain’s revenues, which make up over 60% of the parent company’s overall income, have nearly returned to pre-pandemic levels.
Tim Hortons is all set to open in Delhi NCR, India at Select City Walk, Saket & DLF Cyber Hub, Gurugram on Thursday, 11th August 2022.
Starbucks, which operates in India as part of a collaboration with the Tata Group and has over 250 locations there in 26 cities, will present a challenge to Tim Hortons once more. To build on the initial hype, several multinational fast food businesses like Burger King, Dunkin’ (formerly known as Dunkin’ Donuts), and McDonald’s have all dabbled with menu localization.
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Does Tim Hortons Accept Apple Pay?
The Canadian coffee and doughnut chain Tim Hortons has released an iPhone app that enables users to place orders ahead of time and pay with Apple Pay. The updated software now allows users to pay using a credit card or the business’ TimCard.
FAQs Frequently Asked Questions
What is the Tim Hortons app?
The Tim Hortons app makes it easy to order and pay. Select and customize your food and drinks, choose your preferred location, and pay — all from the app. If you’re already at a Tim Hortons location, just scan the barcode on your phone to pay.
How do I add money to my account?
Under “Account”, click Payment Methods. Then, select your payment method (credit/debit card or Apple Pay) to load a balance onto your digital Tim Card. You can use this balance to pay for your in-restaurant orders and your mobile orders. Your app balance will reload (with your permission) when it’s insufficient to complete your order. The app will automatically load a minimum of $10 USD from your credit/debit card/Apple Pay account.
How do I connect Apple Pay or Android Pay to my Tim Hortons mobile app?
- Apple Pay: If you have Apple Pay already set up on your device, it will automatically be designated as your preferred method of payment. You will, however, be able to add a different credit/debit card on the “Scan” page.
- Android Pay: At this time, Android Pay is not supported
What are the benefits of the Tim Hortons app?
It’s ordering made easy. Save time by ordering on your phone whenever, wherever you like, and scan to pay in restaurants.
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