The unveiling of Pantone’s 2023 colour of the year, known as Viva Magenta, took place yesterday night at Artechouse in Miami. This colour has a pinkish hue that isn’t overly pink and a red hue that isn’t too red.
Pantone defined Viva Magenta as “a lively cooler whose exuberance encourages hope and joy.” It’s a vibrant red that begs for experimentation and unrestricted self-expression; it’s a boundary-pushing, energizing color that screams “out there,” and it makes a statement that stands out.
This color of red is a bold statement since it is strong and empowering. In order to mix elegance with violence, Pantone described this color as having a “fist in silk glove” vibe.
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Why This Color?
Pantone describes Viva Magenta as a “brave and fearless” pulsating colour whose “exuberance promotes a joyous and optimistic celebration, writing a new narrative,” making it the ideal colour to lead us into the New Year and onto more promising horizons. This description is undoubtedly alluding to the difficult times that are behind and also ahead of us.
The 2019 Color of the Year is strong and uplifting. It is a brand-new animated red that exudes unbridled enthusiasm, encourages experimentation and unbridled self-expression, and is described by Pantone as an energising, boundary-less colour that is manifesting as a stand-out statement.
We seek inspiration from nature and the real world in this technological age. Pantone 18-1750 Viva Magenta is a member of the red family and draws inspiration from the cochineal red, one of the most expensive natural dyes and one of the most potent and brilliant colors ever created.
Pantone 18-1750 Viva Magenta, which is rooted in the primordial, reunites us with the first substance. Leatrice Eiseman, executive director of the Pantone Color Institute, says that Pantone 18-1750 Viva Magenta “invokes the forces of nature and galvanises our spirit, allowing us to create our inner strength.”
In addition to making a mark in the actual world this year, the color will also do so in the metaverse, or in this case, the Magentaverse. An immersive experience centred on the brilliant color has been developed by Pantone in collaboration with Artechouse, a producer of technology-driven experiential art, and will take the shape of an exhibition during Art Basel in Miami Beach beginning tomorrow, December 3.
The artwork, according to Pantone, is “more than simply a colour; it offers a wholly immersive experience that lets visitors feel the power of a hue magnified to fanciful proportions.”
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Inspiration
The colour was influenced by the natural red dye made by tiny insects called cochineals, according to Leatrice Eiseman, executive director of the Pantone Color Institute.
“We seek inspiration from nature and the actual world as virtual worlds increasingly permeate our daily lives, Eiseman stated in a press release, adding that “Viva Magenta reconnects us to original substance.”
It inspires our spirit and strengthens our inner fortitude by calling upon the forces of nature.” A brand-new Miami exhibition that debuts to the general public on Saturday coincides with this year’s announcement.
Through interactive rooms with Viva Magenta-related visual, audio, and tactile experiences, the “Magentaverse”, as it is known, examines the “dynamic between Artificial Intelligence and human creativity.”
The Pantone Matching System, developed by Pantone, is well-known for being used to identify and match colours in fields like printing, graphic design, and fashion. For more than 20 years, it has named a colour of the year every year.
The brand is used to making unorthodox choices: In 2016, it selected a gradient consisting of the two colours Rose Quartz and Serenity to commemorate a year marked by evolving discussions around gender.
In order to symbolize both the resiliency and optimism displayed during the first year of the pandemic, it chose not one but two colors for 2020: Ultimate Gray and Illuminating (a vivid yellow). Last year, Pantone chose the periwinkle shade Very Peri, the first time the organization has created a brand-new color rather than looking through its collection.
Conclusion
“Viva Magenta” is Pantone’s declared Color of the Year for 2023. Viva Magenta Pantone 18-1750 is the color’s official name, and it stands for strength and optimism as nations continue to open up during the pandemic’s three-year duration and as people yearn for optimism in the face of current global circumstances.
According to Leatrice Eiseman, executive director of the Pantone Color Institute, this year’s colour is all about interacting with nature and looking toward the future. The enthusiasm of “Viva Magenta” will help “get us over this next barrier, wherever it leads us,” while the hue “encourages self-expression without limitation, is vibrant and exciting.”
According to Eiseman, “With the help of those words, we may move past any worries we may still have and into the future. We do, too. COVID-19 is still present today. It provides us the vitality to strike a balance between our past and our present.” According to the description, “Viva Magenta” is a hybrid color that “blends a warmth and coldness, which also reflect the physical and the virtual.” The color, which has undertones of blue and scarlet red, is “brave, fearless, and throbbing.”
Following “Very Peri” in 2022, “Illuminating” and “Ultimate Gray” in 2021, and “Classic Blue” in 2020, the announcement comes in 2022. We should anticipate the release of magenta-hued collections and collaborations from brands in the fashion, beauty, lifestyle, and other categories.
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