The lack of identifying information in physical photos and analog photography is a distinct advantage. The only thing that gets printed on the back is the date it was developed if anything at all. Incredible photos can be taken with today’s digital and smart devices, but they also contain a wealth of personally identifiable information.
A treasure trove of information is buried in the EXIF metadata of images. EXIF data can be found virtually anywhere nowadays, from digital cameras to smartphones.
How concerned should you be about EXIF metadata, or is it just another aspect of living in the modern technological world? Here’s what you need to know about image metadata and how to disable it before you go out and start snapping pictures of everything.
What Is EXIF Metadata And Image Metadata?
EXIF, which is short for “Exchangeable Image File Format,” is a standard for storing metadata about images. The EXIF data from a photograph includes information such as the camera settings, the time and date it was taken, and the precise location coordinates.
Photographers can use EXIF data to recall camera settings for old photos, families can use it to determine the approximate date a digital photo was taken, and the police can sometimes use it to determine the location of a crime.
The lack of privacy that comes with employing EXIF is a major drawback. This kind of data can be extremely helpful for a private digital camera. However, on a smartphone, the amount of information you voluntarily provide can be overwhelming.
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It can reveal personal information to people you don’t know, such as your home address, your travel schedule, or information about your photography that you’d rather keep to yourself. It’s only natural that there will be times when you’d rather keep this information to yourself.

Bloat is a further concern. Since most people won’t ever use this info, you can safely remove it from your photos and drastically reduce their file sizes. When you have thousands of photos, even a few extra bytes can make a big difference. When it comes down to it, most people don’t need to bother with EXIF metadata.
If you want to remove EXIF metadata from an image, you’ll need to use a different technique on a Mac than you would on a Windows PC. Let’s take a look at the methods for erasing the data from both servers. Both of these strategies can be used to scrub any previously taken photograph of its EXIF data.
What Information iPhone Photos Contain?
Your home, workplace, and favorite hangout spots could all be revealed by the metadata attached to your smartphone photos.
There are many practical uses for the iPhone’s ability to track your whereabouts: Accurate location tracking is essential for many mobile apps, including navigation tools like Google Maps and reviews sites like Yelp. Your photos taken with the Photos app will also benefit from this heightened location awareness.
When you take a picture or record a video with your iPhone, it adds “metadata,” or data about the file itself, such as the time and places it was created.

Metadata can be a privacy concern, especially when it relates to your location, despite its useful and even necessary uses. Someone with access to your saved smartphone photos can easily identify locations using the metadata and learn where you live and work.
With the release of iOS 15, Apple made it simple to hide your location in photos and videos so that strangers couldn’t possibly figure out where you were. The procedure is simple, and we’ll show you how to carry it out. Checking your iPhone’s privacy settings is important, as is learning how to stop ads from following you around the web and modifying your Safari browser’s privacy preferences.
The Best Way To Manipulate A Photo’s Geotag Information
Spoofing the location metadata involves incorrectly attributing a different location to a photo in place of the original one. Spoofing could make someone believe you are somewhere else, like another country, but removing the location is preferred for privacy reasons.
Select a photo from your library in the Photos app, then swipe up to reveal its metadata.
Tap the Modify button on the resulting map.
Enter a location or address in the search bar at the top of the Adjust Location page. As you enter text, suggested matches will appear below.
Pick the backdrop you’d like to appear in the picture. The picture’s metadata will be updated to reflect its new location.

How Does iPhone Know Where You Are At?
iPhones use a system called Location Services, which takes readings from satellites, Bluetooth devices, Wi-Fi access points, and cell towers to determine exactly where you are.
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It’s the thing that marks your location whenever you take a photo on Instagram and other social media sites like Eventbrite and Cinemark Theatres.
Is It Good That iPhone Photos Include Geotags?
The practice of geotagging photographs is generally beneficial. Open the Photos app and tap the search bar. Entering a location like “New York” will bring up every picture you’ve ever taken in that city. Once in a while, it’s good to look through all of the vacation pictures. When metadata is on, it will be in the same place thanks to the location metadata I added to each one.

iOS
This technique for clearing image metadata is compatible with any iOS device.
- Navigate to the Privacy menu in the Settings menu.
- Find the Location Services option under the Privacy menu and click it to activate it.
- You can find the Camera app by looking in the Location Services submenu. A menu will appear; choose “Camera” from the options.
- The Camera app’s permissions should be set to “Never” rather than “While Using the App.” By doing so, your iOS device will no longer geotag any of your photographs.
You no longer need to be concerned. Your propensity for oversharing on social media will spill over into your offline life. Have fun with your newfound calm until technological advances once again cause you concern.
Metadata has the potential for abuse if it falls into the wrong hands.
Let’s say you’re interested in a new person you met, say, on a dating website. At home, you snap a few “selfies” and send them over text. Sadly, things turn sour before you can finally meet this person in person. It’s possible that, for reasons of personal privacy, that fact bothers you.
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